Certificate in Digital Marketing “CDM”

Certificate in Digital Marketing (CDM) Overview

Certificate in Digital Marketing “CDM” is the right step if you are looking forward to gain the core knowledge, skills and techniques of Digital Marketing, delivered by our academic Professors and Expert Practitioners.

Program runs in 2.5 months, covering 4 modules in 72 hours. Modules are (Digital Advertising and Media Planning, Google Advertising “Adwords”, Social Media Marketing, and Strategic Digital Marketing Planing), then you can complete the diploma program.

For more info

Social Media Marketing(16 Hours)
Digital Advertising(16 Hours)
Search Engine Marketing (SEM)(16 Hours)
Strategic Digital Marketing Planning (12 Hours)

After finishing the Certificate in Digital Marketing “CDM” you will be considered as “Digital Marketing Specialist” & you will be able to apply into the professional program in order to get your Professional Digital Marketing Diploma

Social Media Marketing & Online PR

Course Overview:

The Course of rules of social media and online PR is your way to start your career as “Social Media Community Manager”. The course is a mix between the ‘Know How’ and the ‘Do How’ with 60% focusing on the ‘Do How’.

The Course provides you with the essentials of Social Media communication industry and its landscape where you will know the known tools and techniques for social media marketing.

Course Content:

  • Essentials of social media marketing
  • Twitter for business
  • Facebook for business
  • LinkedIn for business
  • Content creation and marketing
  • Content Creation technics
  • Marketing through other social media platforms
  • Social media community management
Digital Advertising & Media Planning

Course Overview:

The Course of rules of online advertising and media planning is your way to start your career as “Online advertising specialist”. The course is a mix between the ‘Know How’ and the ‘Do How’ with 70% focusing on the ‘Do How’. The Course provides you with the essentials of digital advertising industry and its landscape where you will know the different types of the digital campaigns and the main components at the ads cycle.

Course Content:

  • Digital advertising essential
  • Channels of digital advertising
  • Digital media planning
  • Social media advertising
  • Performance Campaigns (Facebook Advertising Essentials)
  • How to design killer ads
  • Discover different channels for Adwords campaigns
Search Engine Marketing (SEM)

Course Overview:

Search Engine Marketing SEM Course will overview of the intro, techniques & the latest tactics to establish and manage successful search engine campaign.

Course Content:

  • Intro to the internet marketing and advertising
  • Importance of the internet marketing
  • Intro to websites and search engines
  • Search engine marketing (SEM)
  • SEM definition
  • SEM importance
  • SEM usage
  • SEM advantage and disadvantage
  • SEM objectives
  • SEM strategies
  • SEM benefits
  • SEM Terminology
  • Kinds of Search Engine Marketing
  • Types of Campaigns
  • PPC advertising
  • How Search Engine Marketing can Gain Your Business
  • SEM Tips
  • Keywords planning
  • What is Google AdWords
  • How it works
  • Benefits of Adwords
  • How to use Adwords
  • Ad group
  • Campaigns
  • Writing Quality Ads
  • Ad Extensions
  • create your campaign “Text – Display”
Strategic Digital Marketing Planning

Course Overview:

Strategic Digital Marketing Planning is covering the SOSTAC model for planning.

Course Content:

  • Situation Analysis using the 5Cs model and SWOT,
  • Objectives planning using 5S model  and SMART objectives,
  • Strategy setting using the STP model and understand targeting,
  • Tactics analysis using the decision making matrix,
  • Action using the PRACE model and 3Ms,
  • Control using the KPIs and DM Metrics.
FOR MORE INFO
  • DMArts Head Office
  • +2 011 559 33233, +2 011 559 33266
  • +202 235 210 28, +202 235 210 29
  • 603A City Center Building, Markam Ebid St., Nasr City, Cairo, Egypt.
  • egypt@digitalmarketingarts.com