Digital Marketing Fundamentals Course


12 Credit Hours

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Course Overview

Digital Marketing Fundamentals Course is your way to start your career as “digital marketing specialist”. The course is a mix between the ‘Know How’ and the ‘Do How’ with 70% focusing on the ‘Know How’.

Digital Marketing Fundamentals Course provides you with the essentials of digital marketing industry and its landscape where you will learn the definitions, history, statistics, and future trends beside discover the concept of “Internet of Things”.

Knowledge Structure

Knowledge Structure

What will you learn

By the end of this course you will be able to do the following:

• Understand the landscape of the digital marketing (definitions, history, statistics, & future trends).
• Understand the advantage of the digital marketing against the traditional marketing.
• Understand the best channel to start your online presence and its best business model.
• Understand the e-commerce cycle and its different types and the new trends of “Social commerce”
• Understand the landscape of the digital advertising including its standard sizes and pricing model.
• Understand the concept of the performance campaigns and the pay per click online advertising.
• Understand the search engine marketing concept and techniques including the SEO and SEM.

• Understand the landscape of the social media marketing including its definitions and history.
• Focus on understanding Facebook & Twitter marketing & their structure & communication etiquette.
• Surfing the social media platforms like LinkedIn, YouTube & Instagram.
• Understand mobile marketing landscape & why its essential to marketing and the power of geographic marketing (GEO) & In Game advertising.
• Understand the power of the email marketing in customer relation and techniques
• Understand why the content is the king and the inbound marketing fundamentals.

Course Content

Digital Marketing Fundamentals
  • Definitions of digital marketing
  • Numbers and trends of online marketing
  • Internet of Things (IoT), the next big thing
  • Online Verses Offline marketing
Start your Online Presence
  • Different types of online presence
  • From e-brochure to e-commerce
Fundamentals of e-commerce
  • E-commerce business cycle
  • X-commerce types
  • Best goods for e-commerce
  • Social Media commerce
Digital Advertising
  • Landscape of Digital advertising industry
  • Display advertising
  • Display Ads Advertising cycle
  • Standard online Ads sizes
  • Pricing model f or online ads
  • Performance Campaigns
  • Pay per click campaigns
Search Engine Marketing Fundamentals
  • Search Engine Optimization (SEO) essentials
  • Search Engine Marketing (SEM)
Social Media Marketing
  • Social media essentials (history and definitions)
  • The landscape of social media communication
  • Facebook for marketing
  • Facebook is the new internet
  • Facebook for marketing (accounts , groups & fan pages)
  • Facebook communication etikat (rules)
  • Twitter Marketing
  • Discover the power of twitter for business
  • Twitter communication etikat (rules)
  • Marketing through other social media platforms
  • LinkedIn
  • YouTube
  • Instagram
Mobile Marketing
  • Trends of mobile marketing
  • Tactics of mobile marketing
  • Geo Marketing
  • In-game advertising
Email Marketing
  • Email still the best marketing channel
  • Applications for email communications
  • Email for Customer Relation management
Content Marketing
  • Content is the King
  • Content and inbound marketing fundamentals
  • DMArts Head Office
  • +2 011 559 33233, +2 011 559 33266
  • +202 235 210 28, +202 235 210 29
  • 603A City Center Building, Markam Ebid St., Nasr City, Cairo, Egypt.