Mobile Marketing Course

DURATION

12 Credit Hours

Request Info?

Course Overview

Mobile is the most widely used media channel globally, with over one billion mobile
devices sold each year; so let’s learn more about the mobile marketing and how to
get the optimum usage of this channel in conducting fully Marketing plan.

so let’s learn more about the mobile marketing and how to
get the optimum usage of this channel in conducting fully Marketing plan.

Knowledge Structure

Knowledge Structure

What will you learn

By the end of this course you will be able to do the following:

1. The relation between Mobile & social media and E-mail Marketing.
2. How to integrate the Mobile Marketing in your Marketing Strategy and to larger communication strategy
3. How to put KPI`S for your Mobile Marketing plan
4. The best way of how to use Mobile in communicating with the clients
5. How to connect between Mobile Marketing and consumer behaviors.

6. How to connect the Mobile Marketing with Targeting & Real-Time Performance & interactive engagement.
7. How to design Mobile-E-mail Marketing
8. How to generate analytics from Mobile Tracking software
9. How to set up SMS campaign and plan to a mobile Marketing campaign
10. How to identify the App Marketing success

Course Content

Mobile Marketing Fundamentals
  • Mobile marketing definition
  • Mobile marketing terminologies
  • Mobile marketing communication features
  • Why mobile marketing is essential
Mobile marketing Ecosystem
  • Advertisers
  • Aggregators
  • Content publishers
  • Carriers
  • Industry organizations
  • Consumers
  • Tools
Mobile Social media & Email Marketing
  • Mobile social media benefits
  • Mobile email marketing ( design tips /
    best practice…)
Mobile websites Vs. Mobile Applications
  • What is mobile website
  • Mobile website’s advantages & disadvantages
The Major internal & external factors
in shaping of the consumer behaviors
  • How to make placement of your product
    according to the consumer behavior
  • App’s advantages & disadvantages
    Which is better an app or mobile website
  • Integrating mobile marketing
    in your marketing strategy
  • Think like a consumer not like a marketer
    Make use of online data
  • Mobile marketing key
    performance indicators ( KPI’S
  • Planning a mobile marketing campaign
FOR MORE INFO
  • DMArts Head Office
  • +2 011 559 33233, +2 011 559 33266
  • +202 235 210 28, +202 235 210 29
  • 603A City Center Building, Markam Ebid St., Nasr City, Cairo, Egypt.
  • egypt@digitalmarketingarts.com