Digital Advertising Course & Media Planning

DURATION

16 Credit Hours

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Course Overview

The Digital Advertising Course and media planning (rules) is your way to start your career as “Online advertising specialist”. The course is a mix between the ‘Know How’ and the ‘Do How’ with 70% focusing on the ‘Do How’.

The Course provides you with the essentials of digital advertising industry and its landscape where you will know the different types of the digital campaigns and the main components at the ads cycle.

Knowledge Structure

Knowledge Structure

What will you learn

By the end of this course you will be able to do the following:

• Understand the essentials of digital advertising industry and its landscape.
• Understand the different types of digital advertising campaigns.
• Discover all types of digital advertising channels and its main categories. 
• Understand how to write the perfect digital media plan.
• Select the perfect targeted portals, Ad sizes, formats and pricing models.

• Understand digital advertising campaigns traffic report. 
• Understand how to setup Facebook campaign using manage ads.
• Understand the essentials of ad design and it’s main component of the ad and call to action.
• Understand the main applications of Adwords (Search, GDN, and YouTube).
• Learn the rules of ad design, targeting, budgeting and bidding.

Course Content

Digital advertising Essential
  • Digital advertising essentials(history & definitions).
  • Change in digital advertising concept.
  • Digital advertising industry landscape.
  • Understand the perfect ad cycle that convert.
  • Main campaign types for marketers.
Digital media planning
  • Develop your digital campaign strategy (goals, target customers, budget, duration).
  • Digital media plan essentials (template).
  • How to select the perfect portals.
  • Standard sizes of online ads.
  • Standard formats for online ads.
  • Pricing model rules for online ads.
  • Work group write the perfect media plan.
  • Good and bad media plans (case studies).
  • Essentials of campaigns traffic report (template).
Performance campaigns (Facebook advertising essentials)
  • Setup you Facebook ads manager account.
  • How to setup your campaign.
  • Essentials of campaign structure.
  • How to target your buyers.
  • Budgeting and bidding essentials.
How to design killer ads
  • Understand essentials of the ad (ads component).
  • Create call to action (CTA) that generate leads.
  • Fundamentals of color theory.
  • Design killer landing page that generate leads.
Discover different channels for Adwords campaigns
  • How to setup search campaign that convert.
  • GDN (Google Display Network) campaigns rules.
  • How to setup video and YouTube campaign.
The course will demonstrate the following templates:
  • Digital Media Plan Template.
  • Digital Campaign Traffic Report.

 

 

FOR MORE INFO
  • DMArts Head Office
  • +2 011 559 33233, +2 011 559 33266
  • +202 235 210 28, +202 235 210 29
  • 603A City Center Building, Markam Ebid St., Nasr City, Cairo, Egypt.
  • egypt@digitalmarketingarts.com