Google Advertising (Adwords) & Media Planning Track


28 Credit Hours

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What will you learn?

By the end of this track you will be able to do the following:
• Overview the intro, techniques & the latest tactics to establish and manage successful Google AdWords campaigns.
Understand the essentials of the digital advertising industry and its landscape.
Understand the different types of digital advertising campaigns.
Discover all types of digital advertising channels and its main categories.
Understand how to write the perfect digital media plan.
Select the perfect targeted portals, Ad sizes, formats and pricing models.
Understand digital advertising campaigns traffic report.
Understand the essentials of ad design and its main component of the ad and call to action.
Understand the main applications of Adwords (Search, GDN, and YouTube).
Learn the rules of ad design, targeting, budgeting, and bidding.

Track Content

  • Introduction to Adwords
  • Account management
  • Campaign and Ad group management
  • Keyword targeting
  • Targeting (Language & location)
  • Ad formats
  • Budgets and bidding
  • Measurement and optimization
  • Managing multiple accounts
  • Digital advertising essential
  • Digital media planning
  • The track will demonstrate the following
    Digital Media Plan Template.
    Digital Campaign Trac Report
  • DMArts Head Office
  • +2 011 559 33233, +2 011 559 33266
  • +202 235 210 28, +202 235 210 29
  • 603A City Center Building, Markam Ebid St., Nasr City, Cairo, Egypt.