Search Engine Marketing – SEM Course


16 Credit Hours

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Course Overview

Search Engine Marketing SEM Course will overview of the intro, techniques & the latest tactics to establish and manage successful search engine campaign.

Course Outline

  • Intro to the internet marketing and advertising
  • Importance of the internet marketing
  • Intro to websites and search engines
  • Search engine marketing (SEM)
  • SEM definition
  • SEM importance
  • SEM usage
  • SEM advantage and disadvantage
  • SEM objectives
  • SEM strategies
  • SEM benefits
  • SEM Terminology
  • Kinds of Search Engine Marketing
  • Types of Campaigns
  • PPC advertising
  • How Search Engine Marketing can Gain Your Business
  • SEM Tips
  • Keywords planning
  • What is Google AdWords
  • How it works
  • Benefits of Adwords
  • How to use Adwords
  • Ad group
  • Campaigns
  • Writing Quality Ads
  • Ad Extensions
  • create your campaign “Text – Display”

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