Professional Digital Marketing Diploma

Professional Digital Marketing Diploma Overview

Professional Digital Marketing Diploma aims to provide our trainees with the needed skills, techniques & tools to be able to develop a fully professional integrated digital marketing communication project through latest trends’ structured curriculum with three main phases: Foundation, Professional and Applied project.

professional digital marketing diploma facts
Professional Digital Marketing Diploma

Our Professional Digital Marketing Diploma’s Objective is to provide our trainees with the needed skills, techniques & tools to be able to develop a fully professional integrated digital marketing communication project through latest trends structured curriculum with three main phases:

FOUNDATION (60 Hours):

Social Media Marketing, Digital Advertising, Search Engine Marketing, Mobile Marketing, and E-mail Marketing.

PROFESSIONAL PROGRAM (60 Hours):

Strategic Digital Marketing Planning, Content & Video Marketing, E-consumer Behavior, Marketing Automation, and Search Engine Optimization.

APPLIED PROJECT (12 Hours).

Who Should Join Diploma Program?

Our Professional Digital Marketing Diploma is the right step for anyone with a role in the strategy planning, content creating, implementation, or outcomes monitoring of digital marketing activities & plans that need to develop his/her career – or anyone who would like to start his career in digital marketing and need to gain the core knowledge, skills, practices and techniques from foundation phase till professionalization & take off phase.

Digital Marketing Specialist? Join now!
Marketing Manager?Join now!

For more info

WHAT YOU WILL LEARN
FOUNDATION (60 Hours)
PROFESSIONAL PROGRAM (60 Hours)

APPLIED PROJECT

(12 Hours)

Social media marketing

This Module in the professional digital marketing diploma will tackle the social media essentials (history & definitions) while covering the entire social media comm. landscape. The trainee will be able to discover the power of Facebook & Twitter Marketing, their Comm., Etiquette, and their significant effect on business. Finally, the trainee will be able to practice Marketing through other important social media platforms such as LinkedIn, YouTube, and Instagram

Digital Advertising

This Module in the professional digital marketing diploma will cover the Online advertising industry landscape while focusing on the essential topics such as Display advertising, Pricing models for online ads, pay per click and performance campaigns.

Marketing Automation

Marketing Automation process is the latest technology worldwide joined the digital marketing in order to align marketing and sales processes through effective demand generation and lead management, this module in the professional digital marketing diploma will help you to know how to attract and keep customers through selecting the right marketing automation solution with understanding all available solution and selecting the right one that fit with your strategy.

You will learn how to implement a successful marketing automation process that improves your response rates, your customer journey and your ROI.

Strategic Digital Marketing Planning

This Module in the professional digital marketing diploma will cover the essentials of strategic digital media planning. The trainee will be able to learn and implement the international SOSTAC media-planning model. Moreover, the trainee will be able to do a digital situation analysis, develop campaign objectives, develop media strategies, and finally control campaign performance. This section cannot be emphasized enough because planning is the root of all digital marketing

success.

Content and Video Marketing

This is still one of our most important topics as no one can underestimate the power of Content Marketing “ Content is the King”. Also the trainee will be introduced to inbound marketing, as a highly efficient marketing activity and its lifeblood is content.

Mobile Marketing

No one can deny that mobile is the next big thing in Digital marketing. Therefore, this module in the professional digital marketing diploma will mainly cover the current trends, and tactics for mobile marketing. More interesting topics will also be discussed such as Geo marketing and in game advertising.

E-consumer Behavior & Analytics

This Module will cover one of our favorite topics and its various interesting
concepts. The E-marketer should know the factors affecting online consumer
behavior, and the relationships between these factors and the type of online buyers.
Assist the trainees to develop their marketing strategies to convert potential
customers into active ones, while retaining existing online customers.

Search Engine Optimization

This module is one of the most focused modules in the professional digital marketing diploma to understand how to measure, monitor and optimize your digital marketing campaigns, as well as set up accounts & goals, understand tracking codes and reporting metrics, analyze how different AdWords campaigns are working, understand conversion analysis and develop your skills in advertising & engagement reporting.

Search Engine Marketing

This Module in the professional digital marketing diploma will cover these two main topics: Search Engine Optimization (SEO) essentials and Search Engine Marketing (SEM). This is a major pull technique that marketers utilize to increase the visibility of their website in a search engine unpaid results. The concept is currently trending all over the business world and many companies are paying more attention to it everyday.

The Pay Per Click (PPC) module demonstrates how to implement and manage search advertising campaigns. We will cover the key concepts and terminology used within the field of PPC and will deliver you with the technical understanding and skills to build and maintain an effective PPC strategy.

You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function.

FOR MORE INFO
  • DMArts Head Office
  • +2 011 48633666/555
  • +202 235 210 28/9
  • 603A CITY CENTER, MAKRAM EBEID ST., NASR CITY, CAIRO GOVERNATE, EGYPT.
  • egypt@digitalmarketingarts.com