Social CRM & Marketing Automation
Marketing Automation module is what every marketer needs in the field of digital marketing, Media, or Digital to perform a successful fully integrated digital campaign. Learn the secrets to performing a successful fully integrated platform for digital marketing and sales process.
What will you learn:
By the end of this course you will be able to do the following:
- Understanding of what is Marketing Automation.
- How to design user journey and customer experience.
- Setup CRM and Setup Lead Scoring & Nurturing.
- How to upgrade CRM to be Marketing Automation System.
- Setup Email Marketing.
- Using email marketing for lead nurturing.
- Lectures 0
- Quizzes 0
- Duration 12 Hour(s)
- Skill level Advanced
- Students 0
- Assessments Yes
Understand Marketing Automation.
. Introduction to Marketing Automation
. MA industry landscape
Understand lead management techniques.
. Lead Management
. Design User journey
How to design user journey.
. Journey Builder
. Setup predefined customer experience
How to setup CRM.
. Build Customer Relation Management (CRM)
. How to setup lead scoring
. How to setup lead nurturing
How to upgrade CRM to be Marketing Automation System.
. Link social media communication with CRM
. Link digital channels with CRM
. Zoho CRM+
Understand how to setup Email marketing.
. Benefits of Email Marketing
. Types of email marketing
. Build & manage email lists
. How to design killer email
. Case studies of email marketing
How to use email marketing for lead nurturing.
. Lead nurturing using Email marketing
. How to setup chain Email