Facebook & Instagram Advertising
This course provides you with the essentials of the Social Media communication industry and its landscape where you will know the known tools and techniques for social media marketing, and how to set up and optimize your Facebook campaigns.
What will you learn?
By the end of this course you will be able to do the following:
- Community Management for Facebook & Instagram.
- Be able to create a campaign using business manager.
- Advertising on Facebook & Instagram.
- Understanding Types of Campaign Objectives.
- A/B Testing & its importance.
- How to set up the Highest Return with the lowest cost.
- Creating Ads Reporting & Reading the insights.
- Moderation & Crisis Management.
- Lectures 0
- Quizzes 0
- Duration 24 Hour(s)
- Skill level Beginners
- Language English
- Students 0
- Assessments Yes
Community Management for Facebook & Instagram.
. Introduction about Facebook & Instagram
. How to Set up a Facebook Page/an Instagram account
. Moderation & Community Management Basics
. Moderation Tone of Voice
. Tools for Community Management and Moderation
. Analytics and How to Read them to Improve Performance
Advertising on Facebook & Instagram
. Targeting the Right Audience
. Setting up Core Audience
. Setting up Custom Audience
. Setting up Look-Alike Audience
. The Main Categories of Campaigns (Awareness, Engagement, Conversion)
. Choosing the Correct Campaign Objective
. Reach Campaign
. Engagement Campaign
. Lead Generation Campaign
. Bidding and Budgeting
. Different Types of Creative
. Carousel Creative
. Collection Creative
. Slideshow Creative
. Campaigns Optimization
. How to Set Up for the Highest Return and the Lowest Cost
. Reading the Insights as a Decision-Making Tool for Campaign Optimization