Strategic Digital Marketing Planning
In this module, you will be given the ability to design a fully structured digital marketing strategy through interactive presentations case studies and team exercises. You will exploit new digital tactical tools; build an integrated strategy; develop your plan and measure results.
What will you learn:
By the end of this course you will be able to do the following:
- How to Create Situation analysis.
- Understanding of Strategy Setting.
- Select the suitable channel for your digital communication.
- How to allocate budget and suitable controlling metrics.
- How to Develop Digital Marketing Plan.
- Lectures 0
- Quizzes 0
- Duration 12 Hour(s)
- Skill level Advanced
- Students 0
- Assessments Yes
Understand What is SOSTAC Model.
Do Situation Analysis.
. Situation Analysis using 5Cs
. Situation Analysis using SWOT
. Situation Analysis using PESTEL
Setting Digital marketing objectives.
. Explain 5S objective setting
Know your target customer.
. STP strategy setting
. Branding & Positioning
. Acquisition Vs Retention
How to allocate budget for each media Channel.
How to allocate the suitable metrics for your plan.
How to Develop Digital Marketing Plan Project.